Introducing Elevate by Hass and Community-Led Living in Nairobi

Reimagining real estate around community, wellness and everyday life

According to the GWI Global Survey, 20% of Kenyans spend more than six hours a day on social media, placing Kenya among the countries with the highest daily social media usage. The report has also identified Kenyans as some of the world's heaviest AI users.

While digital platforms continue to shape how we communicate and interact, they also raise an important question: are we becoming more digitally connected but less connected in our everyday lives?

This shift is being observed globally with the global loneliness economy and social connection services market forecasted to have an annual growth of more than 33 percent over the next decade.

What does community-led living mean for real estate in Kenya?

Home can no longer be considered solely in terms of architecture, location, amenities and square footage. It should also be about the experiences, relationships and everyday conveniences that shape how people live.

At HassConsult, this thinking inspired the development of Elevate by Hass, an approach to residential living that brings together fitness, wellness, gastronomy, entertainment, work, kids' programming, community events and everyday convenience.

Rather than simply providing residents with amenities to use, Elevate by Hass creates reasons to enjoy them. A morning fitness class can become an opportunity to meet neighbors. A weekend community potluck can turn into new friendships. A shared experience can become a lasting memory.

It is about creating more opportunities to gather, discover, move, unwind and connect, all within the comfort and convenience of home.

What inspired Elevate at Hass?

In 2017, HassConsult began rethinking its role in real estate. With an integrated business spanning research, development, sales and property management, we recognized that our role extended beyond creating homes to shaping how people experience residential living. This led to the introduction of hospitality as a fifth pillar, placing greater emphasis on location, lifestyle and community.

Against a backdrop of growing social disconnection and more time spent behind screens, we saw an opportunity to create a life beyond the four walls of home, where residents could build meaningful relationships and be part of a well-connected community.

Elevate builds on this vision by bringing amenities to life through curated experiences, expert-led fitness and wellness programs, social gatherings and resident-led activities. Through partnerships with specialist providers such as Essence Afrique Conseil Limited (EAC), we create more opportunities for residents to participate, interact and connect.

The Case of Elevate at Enaki

Enaki, Africa's first residential resort, is where Elevate by Hass is already taking shape.

Residents enjoy a growing calendar of curated experiences, from morning social runs and fitness superclasses to garden high teas, floral arrangement classes, Friday movie afternoons, summer splashes and community feasts. With every day conveniences, including a grocery store just downstairs, residents have more opportunities to move, gather, discover and connect.

The impact is reflected in the numbers:

• 34+ curated events

• 597+ fitness and wellness sessions

• 1,072 resident engagements

• 250+ childhood friendships

  
  

For residents, this means more to enjoy where they live. For investors, it reinforces the value of a residential experience that goes beyond the physical property.

What is next for Elevate by Hass?

Building on its progress at Enaki, Elevate by Hass is set to extend across HassConsult's wider portfolio, including Enrogue, 1870 West, Coco, Nouveau and Ankori.

As it evolves, Elevate will continue creating more opportunities for residents to connect, share experiences and enjoy more of everyday life at home.